Gather Community Input
Gathering input from the broader community to supplement key stakeholders’ knowledge is useful at several points. They can be used upfront to determine the goals and scope of the SMP. In later phases, reviewing existing data with water users can be important to understanding their needs and challenges and whether or how the SMP is the best process to address them. Information gathered from the public can also be a useful tool to apply while identifying and prioritizing potential actions.
Common Approaches to Gather Community Input
Interviews
Though labor intensive, many basins have had good results with individual or small group interviews to inform the goals and scope of their SMP. This process can also result in additional stakeholders coming forth to engage in the process. A best practice is to engage a neutral facilitator to conduct the interviews so that participants feel they can be open and honest during the session.
Use your key stakeholders to conduct outreach
Give key stakeholders the tools to be effective in communicating (e.g., interview questions, training) with their constituencies or peers. Utilize a “train the trainer” approach with key stakeholders, providing them with needed information, fliers, etc. to communicate key messages, outreach educational information and gather pertinent information. Another tactic is to have an Advisory Committee (7-10 people) representing key stakeholders involved in the effort – in charge of collecting input from their communities.
Surveys
Surveys are an important tool for broader input. Surveys could be submitted anonymously to ensure honest feedback. However, depending on the size of the distribution it can work well to have a neutral facilitator collect the surveys with identifying information but report results cumulatively to the leadership team. This still lets the respondent maintain anonymity but allows for the facilitator to follow up if something is unclear or needs additional exploration.
Be Creative and “Go to the People”
Getting out and in front of people where they are is an effective means of engagement. Farmer’s markets, churches, recreation centers are all community-centered places to get input from people that might not otherwise engage in a SMP effort. This is especially useful when trying to identify broad community concerns or desires.
Open Houses
Public open houses can be another tool to receive input on the goals and scope. It is important to consider the dynamics of the community and its history in engaging in this type of outreach to determine if it’s a good outreach approach. Other considerations include having a neutral facility for the meeting place (e.g., meeting at the local government building may deter some stakeholders). Many SMP leads strayed away from this approach because of cost and the risk of low attendance and found more success in other creative approaches.